Enterate de las últimas novedades del mercado.
Retail, Outdoor, Proyectos Integrales, Decoración de Vehículos y Eventos Publicitarios. Diseño Industrial y todas las tendencias del sector
A trade fair stand is not just rented square meters. It's a temporary engineering feat that has to handle complex operations in seconds: attracting attention from 50 meters away while simultaneously offering an oasis of silence to close a business deal.
There are offices that get the job done. And there are offices that communicate. The former go unnoticed. The latter leave a lasting impression.
On April 15th, the BASE3 showroom in Barberà del Vallès (Barcelona) was the setting for a new edition of the bematrix Academy, a technical training day aimed at professionals in the sector interested in delving deeper into the bematrix system from a completely practical approach.
When it's well-designed, the experience flows. When it's not, the brand gets diluted. At Base3, we design spaces that guide, not improvise.
There are spaces that push. And there are spaces that persuade. The former try to force the decision. The latter facilitate it. A well-designed environment doesn't need to pressure. It organizes the information. It highlights what's relevant. It reduces friction. And when friction decreases, convers
For years we were sold the idea that “if it looks good, it works.” That with a good photo, a carefully chosen color palette, and a decent design, everything was solved. But no. It's not enough. Today, in a world saturated with beautiful images, aesthetics are no longer a differentiator. They're the
There are enormous stores that say absolutely nothing. And there are small spaces that stay with you for years. It's not a question of square footage. It's a question of intention.
A storefront isn't just a pretty frame: it's a statement of intent. It speaks to what kind of brand you are, how you understand your business, and how much you care about the other person's experience.
Copying is tempting: it seems fast, safe and “proven.” But there is a silent consequence: when all brands look alike, none stand out. Getting inspired is healthy. Replicating is laziness with good marketing.
One truth that 2025 made clear: Retail isn't competing with digital, it's competing with indifference. At BASE3, we believe that it's not the "right" spaces that win, but those that provoke something. Those that make you stop, look, and feel.
Retail didn't die. Neither did the point of sale, nor the physical store, nor the shop window. Mediocrity died. The lack of history, the lack of soul, the lack of passion died.
Together with @bematrix, we're taking the Local Academy Barcelona to the next level: two sessions, a real stand, frames + printing + finishing, and on-site fittings at our Base3 warehouse (beMatrix pickup point).
The Spanish consumer doesn't enter a store by chance. They enter because something has caught their attention. A color. A texture. A scene. A message that isn't read, it's felt.
In 2025, the Spanish consumer will enter a store looking for an experience. And if the space doesn't provide it, they'll leave. It's that simple. At BASE3, we work with brands that understand this. Brands that know that point-of-sale design isn't just a decoration: it's a statement.
The customer of 2025 no longer buys just products. They buy sensations. They buy atmospheres. They buy how they feel in your space.
Do you know what happens if you sell through a single channel in 2025? Nothing. Literally nothing. It's like opening a store in the middle of the desert and waiting in line at the door. Spoiler alert: it's not going to happen.
As a BEMATRIX partner, we now facilitate the rental of modular systems for stands and stages, simplifying logistics and reducing the carbon footprint of your events.
In the competitive world of events and fairs, stands go beyond simple structures.
Another year, our client VICIO redefines the conventional and offers us its best cure for the New Year's Eve hangover: Hangover Cure is the name of this transgressive campaign, an idea so great that breaks all schemes.
Printed selectively or fully, with single or multiple layers, with a glossy or matte finish, the varnish effect generates both visual and tactile impacts. These effects often arouse the desire to get closer and feel the printed product.
Once again, spring brought us the musical festival par excellence in Barcelona, accompanied by an unbeatable climate and the best setting: the Primavera Sound 2019.
Digital textile printing by sublimation is a very innovative tool that we have recently incorporated. This tool has given us a range of possibilities that we did not know.
At Base3 we dedicate a lot of work and time to research new and better ways to communicate. Looking to synthesize the message that the client wants to convey, and evaluating the most captivating and concrete way to reach the recipient.
Today we want you to know us a little more ... to know who we are and how we work. We want to talk to you and show you what we have learned and know how to do since 1995.
Today we want you to know us a little more ... to know who we are and how we work. We want to talk to you and show you what we have learned and know how to do since 1995....
The commercial architecture aims to: generate identity. And that is not limited only to the structure of a place; it includes functionality.
The MALBA hosted the Neurorehabilitation and Social Inclusion event organized by Santa Catalina. We participate in the event with printed and tensioned canvases on structures manufactured by base3.
We perform the installation in situ of all the pieces in 3 days of incessant work. Fortunately the final result of the stand was impeccable and highly praised
The sublimation printing process consists of a process by which the inks are printed on a transfer paper
We change the look of our facilities in Barcelona and we want to share with you the experience and the result.
Carla Bonini, CEO of Base3 Spain, brings us up to date on the latest trends in the large format digital printing sector.
Vehicle decoration is an ultra-accurate tactic of brand promotion in motion. Customize your vehicle or your fleet.
Avery decoro offices of the new low cost company of Argentina. Base3 participated in the printing and placement of the pieces.
In base3 we set as objective for each project, to achieve that the communication of the brands obtain the greatest visual impact.
Have you ever wondered how we got from the old SERIGRAFIA printing systems to process images with a RIP like EL CALDERA?
the ripping software Caldera manages to unify the digital printing systems achieving an optimization in the consumption of inks.
This year, at the Base 3 Argentina plant, we were audited and we renewed the contract with Coca Cola. In this way, we will continue working together.
Music festivals began to be more relevant and a universe was created around them. We tell you some ideas for your brand.
Today, as so many other times, we have merchandising, a term that refers to the techniques developed with the purpose of promoting sales.
Renew, reinvent or redesign, any brand with the passage of time evolves and with this evolution generally come changes in the image.
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